2017 18 real madrid kit – The 2017-18 Real Madrid kit, a striking ensemble of design and innovation, is a fascinating subject. It’s more than just a piece of clothing; it’s a story woven into the fabric of the club’s history. This deep dive explores the kit’s design, its evolution, cultural impact, technical aspects, marketing strategies, and visual representations. Get ready to unravel the secrets behind this iconic football uniform.
This kit, a testament to meticulous craftsmanship, showcased a vibrant color scheme and cutting-edge materials. From its intricate design elements to its impressive performance attributes, it embodied the spirit of Real Madrid. The kit’s aesthetic resonated with fans, sparking both admiration and discussion, and influencing the football fashion landscape. Let’s delve into the compelling story of the 2017-18 Real Madrid kit.
Overview of the Kit
The 2017-18 Real Madrid home kit, a testament to the club’s rich history and unwavering ambition, was a stylish embodiment of their on-field dominance. Its design reflected a blend of tradition and innovation, appealing to both long-time fans and newcomers.This kit wasn’t just a piece of clothing; it was a statement. A visual representation of the club’s dedication to excellence, it resonated with the club’s fans worldwide.
Kit Design Elements
The 2017-18 Real Madrid home kit featured a classic, yet contemporary design. Key elements included a clean, streamlined silhouette, enhancing the athleticism of the players. The focus was on enhancing the players’ movement and visibility.
Color Scheme and Materials
The kit’s color scheme was a striking representation of Real Madrid’s heritage. It utilized a combination of vibrant white, with subtle accents of gold and black. The materials used were high-performance fabrics, ensuring maximum comfort and breathability during demanding matches. This combination provided optimal performance, and comfort, and a sleek look.
Overall Aesthetic
The overall aesthetic of the kit was a harmonious blend of sophistication and athleticism. The kit’s design emphasized a sleek, modern aesthetic, creating a sense of dynamic movement. This visual presentation reinforced the club’s reputation for excellence.
Inspiration Behind the Kit Design
The inspiration behind the kit’s design was drawn from a desire to create a timeless piece that could be cherished by generations of fans. It drew inspiration from previous successful kits, while incorporating modern design elements. This blend of heritage and innovation was crucial in capturing the essence of the club.
Manufacturing Process and Companies Involved
The kit was manufactured using high-quality materials, showcasing the dedication to detail and performance. The manufacturing process involved a collaboration between Adidas, the kit’s official supplier, and Real Madrid. This partnership ensured the highest quality standards were met. The kit was designed to stand up to the rigors of professional football.
Notable Features and Unique Aspects
A notable feature was the use of innovative fabrics, providing exceptional comfort and performance. This design element was meticulously crafted to maximize the player’s movement and visibility. This particular kit showcased a sophisticated yet straightforward approach to design. The combination of these elements made the kit highly sought after.
Kit Evolution and Comparison
The Real Madrid jersey, a symbol of club pride and unwavering tradition, has undergone a fascinating evolution over the years. From subtle shifts in design to bold alterations in color schemes, each kit tells a story of the team’s journey. The 2017-18 kit, a notable iteration, stands out within this tapestry of football fashion. Let’s delve into its evolution and compare it to past and subsequent seasons.Real Madrid’s kit design reflects a careful balance between honoring the club’s heritage and embracing contemporary trends.
Each year, the designers aim to capture the essence of the team’s spirit and present a visual representation of their aspirations. This evolution, in turn, reflects the club’s historical context and the evolving aesthetic sensibilities of the time.
Real Madrid Kit Evolution
Real Madrid’s kit evolution demonstrates a continuous dialogue between tradition and innovation. The design often incorporates subtle nods to the club’s rich history while also embracing modern design elements. The evolution showcases the team’s adaptability and commitment to staying relevant.
- The 2017-18 kit, a blend of classic and contemporary elements, presents a notable evolution. It signifies a transition, marking a step towards a more streamlined aesthetic, distinct from the heavily detailed kits of previous years. This shift in design philosophy also reflects the changing fashion trends of the time. A combination of clean lines and bold color choices defined the look.
Comparison of 2017-18 Kit to Previous Seasons
This comparison highlights the stylistic evolution of Real Madrid kits. Note the shift in material, color, and overall aesthetic from season to season.
| Year | Key Colors | Notable Features |
|---|---|---|
| 2017-18 | White, red, and gold | Clean lines, subtle detailing, and a more modern silhouette. |
| 2016-17 | White, red, and gold | More intricate detailing, bolder patterns. |
| 2015-16 | White, red, and gold | A more traditional look, incorporating the club crest with intricate embroidery. |
Comparison of 2017-18 Kit to Other Kits
This table demonstrates the 2017-18 kit’s design elements alongside a competitor’s kit from the same season.
| Team | Key Colors | Design Elements |
|---|---|---|
| Real Madrid (2017-18) | White, red, and gold | Clean lines, modern silhouette, subtle details. |
| Barcelona (2017-18) | Blue and red | More bold, graphic designs, a classic football look. |
Detailed Design Differences
This table focuses on the key design variations between the 2017-18 kit and the preceding 2016-17 kit.
| Year | Material | Overall Aesthetic |
|---|---|---|
| 2017-18 | Lightweight, breathable fabric | Streamlined, modern, and clean |
| 2016-17 | Traditional, slightly heavier fabric | Detailed, intricate, and bold patterns |
Cultural and Societal Impact
The 2017-18 Real Madrid kit wasn’t just a piece of athletic wear; it was a cultural phenomenon. Its design and reception spoke volumes about fan sentiment, broader societal trends, and the evolving landscape of football fashion. This kit, more than just a uniform, became a symbol, sparking conversations and opinions far beyond the stadium.The kit’s impact resonated across various strata of society, from dedicated fans to casual observers, and even influenced other sporting apparel brands.
It was a reflection of the times, and the way people interacted with it tells us a great deal about the team’s image and the wider appeal of football.
Fan Reception and Public Opinion
The 2017-18 Real Madrid kit generated a mixed response. While some found it aesthetically pleasing and a bold statement, others viewed it with criticism, focusing on aspects like design choices or color combinations. This varied reaction highlights the subjective nature of taste and the complex relationship between fans and their team’s representation. The strong opinions, both positive and negative, demonstrate the deep connection fans have with their team’s identity.
Key Factors Contributing to Popularity or Criticism
Several elements influenced the kit’s reception. A significant factor was the innovative design, incorporating modern elements that some found eye-catching. However, other fans felt the design deviated too much from traditional Real Madrid aesthetics, leading to criticism. Color palettes also played a significant role. Certain combinations resonated with some while others found them jarring or inappropriate.
Impact on Real Madrid’s Brand Image
The kit, regardless of public reception, had a noticeable impact on Real Madrid’s brand image. The kit, either through admiration or critique, undoubtedly generated significant media attention and discussion, boosting the club’s profile. This increased visibility helped to solidify the club’s position as a global icon, drawing both praise and criticism, both of which are crucial for maintaining a strong brand presence.
Significance in Football Fashion, 2017 18 real madrid kit
The kit’s design choices offered a glimpse into the evolving trends in football fashion. The use of specific colors, materials, and innovative designs reflected the broader trend of athletic apparel incorporating cutting-edge styles. It was a clear example of how sporting apparel brands are constantly seeking ways to appeal to a wider audience. This was further reflected in the way other sporting apparel brands reacted and adopted similar trends.
Influence on Other Sporting Apparel Brands
The 2017-18 Real Madrid kit certainly served as an inspiration and a reference point for other sporting apparel brands. Design elements and color schemes likely influenced future designs, demonstrating the ripple effect of the kit’s unique aesthetic. Competitors in the athletic apparel industry keenly observe trends and often incorporate them into their own offerings.
Cultural References and Symbolism
The kit’s design elements often carry cultural or symbolic weight, sometimes intentionally and sometimes not. The color palette, for instance, might have subtle ties to historical or cultural associations, although these connections are often implicit and not explicitly stated. A designer might be influenced by past designs or by a particular cultural trend, although these references may be more subtle and indirect.
These references can significantly affect how people perceive the kit.
Technical Specifications
The 2017-18 Real Madrid kit wasn’t just a stylish statement; it was a testament to cutting-edge athletic apparel technology. Understanding the materials and manufacturing process reveals a deep commitment to player performance. This analysis delves into the technical specifications, highlighting the kit’s performance-enhancing features.
Materials and Their Properties
The kit’s construction relied on a blend of advanced materials carefully chosen for their specific properties. A primary focus was on breathability, moisture-wicking, and durability to enhance comfort and performance on the pitch. The precise combination of materials was crucial in achieving the desired balance.
- Polyester: A highly versatile synthetic fiber, polyester offers excellent moisture-wicking capabilities, keeping athletes dry and comfortable. Its durability makes it ideal for high-impact activities.
- Spandex: This stretchy material is integrated for enhanced flexibility and range of motion. Its elasticity contributes to the comfort and ease of movement during gameplay.
- Other Materials: Additional materials like mesh panels and strategic placement of breathable fabrics are used to optimize airflow and regulate temperature. This combination maximizes performance, keeping the player cool and dry in all conditions.
Manufacturing Process and Performance
The manufacturing process was critical in realizing the kit’s performance potential. Modern techniques were employed to ensure seamless integration of materials and create a lightweight, comfortable garment.
- Precision Stitching: The stitching was crucial to the durability and longevity of the kit. Careful attention to detail in the manufacturing process ensured a garment that could withstand the rigors of professional football.
- Specialized Techniques: Advanced manufacturing techniques, such as heat-sealed seams and strategically placed panels, contributed to minimizing distractions and maximizing comfort for players.
Breathability, Moisture-wicking, and Durability
The kit’s performance relied heavily on its ability to manage moisture and regulate body temperature. This was achieved through the strategic use of breathable materials and a specialized construction process.
- Breathability: The combination of polyester and strategically placed mesh panels allowed for exceptional breathability, ensuring a comfortable playing environment for the players even in demanding weather conditions.
- Moisture-wicking: The polyester material played a crucial role in drawing moisture away from the skin, keeping the player dry and comfortable, regardless of exertion levels.
- Durability: The durable materials and manufacturing process meant the kit could withstand the rigors of intense matches, ensuring longevity and continued performance.
Suitability for Various Weather Conditions
The kit’s performance was not confined to a single climate. The materials and design were carefully chosen to ensure optimal performance in a range of weather conditions.
- Warm Weather: The breathability of the kit allows for efficient heat dissipation, keeping players cool and comfortable during hot matches.
- Cool Weather: The design, with its strategic use of materials, prevents excessive heat loss while maintaining comfort in cooler temperatures.
Technical Specifications Summary
| Material | Properties | Performance Attributes |
|---|---|---|
| Polyester | Moisture-wicking, durable, lightweight | Keeps player dry, withstands wear and tear, comfortable |
| Spandex | Stretchable, flexible | Enhances range of motion, improves comfort |
| Mesh Panels | Breathable, lightweight | Allows for excellent airflow, regulates temperature |
Marketing and Promotion
The 2017-18 Real Madrid kit wasn’t just a piece of clothing; it was a cultural phenomenon, a testament to the power of athletic apparel in the modern era. Its promotion transcended typical sports marketing, tapping into the global fanbase’s passion and desire to be part of something bigger than themselves. The marketing strategies were meticulously crafted, ensuring maximum impact and visibility.The campaign’s success stemmed from a holistic approach, integrating various channels and leveraging the team’s established reputation and the fans’ intense loyalty.
Real Madrid’s iconic status made the marketing strategies effective in reaching a broad audience, influencing perceptions, and generating a strong sense of community among fans.
Marketing Strategies
Real Madrid utilized a multifaceted approach to promote the 2017-18 kit, drawing on established marketing strategies and incorporating innovative techniques. This involved a carefully planned series of promotional events and campaigns, targeting various demographics and geographic regions. The marketing strategy was designed to not only increase sales but also to build brand awareness and strengthen the club’s image.
Advertising Campaigns
The advertising campaigns were strategically designed to resonate with the target audience, utilizing a variety of media platforms. They featured dynamic imagery, captivating videos, and engaging narratives that showcased the kit’s design, performance, and cultural significance. The campaigns highlighted the kit’s aesthetic appeal, its technical attributes, and its association with Real Madrid’s prestigious history.
Role of Sponsors
Sponsors played a crucial role in the kit’s design and marketing, their logos prominently displayed on the kit. This integration allowed sponsors to leverage the team’s global reach and influence, thereby boosting their own brand visibility and expanding their market presence. The collaboration with sponsors was a mutually beneficial arrangement that fostered a positive image for both the club and its partners.
Usage in Promotional Campaigns
The 2017-18 kit featured prominently in various promotional campaigns. The kit was showcased in dynamic images and videos, highlighting its key features and demonstrating its versatility. The marketing materials emphasized the kit’s innovative design, focusing on its ability to seamlessly blend performance with style. These promotional materials emphasized the team’s commitment to excellence and its unwavering pursuit of victory.
Impact of Social Media
Social media platforms were crucial in driving awareness and engagement surrounding the 2017-18 kit. Real Madrid’s active presence on these platforms enabled the club to directly connect with fans globally, fostering a sense of community and shared experience. The platform became a key component of the promotional strategy, amplifying the reach and impact of the marketing efforts.
Timeline of Promotional Activities
- Q1 2017: Pre-season training and kit unveiling events, showcasing the kit in action and highlighting its key features, emphasizing its innovative design and advanced technical capabilities.
- Q2 2017: Launch of online pre-orders and exclusive merchandise, generating buzz and anticipation. A series of behind-the-scenes videos and interviews with players, emphasizing the kit’s significance within the team culture and promoting the upcoming season.
- Q3 2017: Emphasis on kit usage during matches, showcasing the kit’s durability and performance on the field. Highlighting the kit’s technical features through articles and promotional materials, emphasizing its ability to deliver both comfort and style.
- Q4 2017 & 2018: Kit showcased in promotional advertisements and merchandise, emphasizing its enduring appeal and value, with promotions and contests for fans to win exclusive merchandise. A significant focus on community engagement, leveraging social media and fan forums.
Visual Representations: 2017 18 Real Madrid Kit
The 2017-18 Real Madrid kit wasn’t just a piece of clothing; it was a statement, a visual embodiment of the club’s rich history and unwavering ambition. It spoke volumes about the team’s identity, both on and off the pitch. This section dives deep into the kit’s visual elements, exploring the symbolism and meaning behind its design.The kit’s aesthetic choices were carefully considered, reflecting the club’s heritage while also projecting a forward-thinking image.
From the subtle nuances in color to the strategic placement of logos, every detail played a role in conveying a powerful message.
Color Palette
The kit’s color palette was a masterful blend of tradition and modernity. The striking combination of colors resonated deeply with fans, both old and new.
“The dominant color, a bold royal blue, evoked a sense of authority and power, echoing the club’s historic successes. The subtle accents of white and gold further emphasized the team’s commitment to excellence and tradition.”
- The royal blue served as the primary color, symbolizing the club’s dominance and history.
- White and gold accents were strategically incorporated, reinforcing the club’s rich heritage and prestigious standing.
Pattern and Texture
The kit’s pattern and texture were remarkably simple yet sophisticated. They were designed to enhance the overall visual appeal without detracting from the core message.
“A smooth, unadorned fabric enhanced the kit’s streamlined aesthetic, ensuring the team’s focus remained on performance and the power of their play.”
- The kit’s design employed a plain, unadorned fabric that allowed the team’s movement to be fluid and unhindered, creating a sense of effortless power.
- The texture, although smooth, conveyed a subtle sense of strength and durability.
Logos and Graphics
The placement and design of logos were meticulously planned, carefully integrating the club’s crest and sponsor logos. They contributed significantly to the kit’s overall aesthetic appeal.
“The Real Madrid crest, prominently featured on the chest, served as a powerful symbol of the club’s identity and global presence. The sponsor logos were strategically placed to maintain a balance between the club’s branding and commercial partnerships.”
- The Real Madrid crest was centrally positioned on the chest, showcasing the club’s iconic image and rich history.
- Sponsor logos were subtly integrated, respecting the club’s branding and maintaining visual balance.
Visual Representation of the Kit
Imagine a striking royal blue jersey with subtle white accents. The Real Madrid crest is boldly displayed in the center, complemented by sponsor logos. The smooth, seamless fabric drapes elegantly, showcasing the player’s form and movement.
| Image Description | Details |
|---|---|
| Front View | The jersey shows the royal blue color dominating the design, with the Real Madrid crest centered on the chest and sponsor logos subtly placed on the sides. |
| Back View | The back of the jersey displays the same color scheme, with the Real Madrid crest positioned similarly to the front. The design is clean and sleek. |
| Sleeve View | The sleeves are a continuation of the royal blue color, with subtle white accents that enhance the visual appeal. |
