Real madrid alternate kit 2017 18 – Real Madrid alternate kit 2017-18: A vibrant tale of design, history, and fan fervor unfolds, inviting us to explore the intricacies of this remarkable piece of footballing fashion. It’s a journey into the world of a sporting icon, one that’s both aesthetically captivating and deeply rooted in the team’s heritage.
This kit wasn’t just a change of colours; it represented a shift in style, a testament to the dynamic interplay between design, culture, and commercial forces in the world of football. The story of its creation and reception reflects the multifaceted nature of the sport, where passion and innovation intertwine in a truly compelling narrative.
Overview of the Kit: Real Madrid Alternate Kit 2017 18
The Real Madrid alternate kit for the 2017-18 season presented a bold departure from their traditional aesthetic, a striking contrast to their usual home kit. This alternative design was a testament to the club’s innovative approach to visual identity and a nod to the dynamic spirit of the team.This kit showcased a modern take on football apparel, blending classic elements with contemporary design choices.
The combination of colours and materials created a unique look, one that resonated with both the club’s heritage and its aspirations for the future.
Design Elements and Color Scheme
The alternate kit employed a sophisticated color palette, deviating from the club’s primary colors. This non-traditional choice reflected a commitment to visual differentiation and created a compelling alternative to the familiar. The kit’s design incorporated a striking blend of hues, achieving a look that was both eye-catching and refined.
Materials Used
The kit was crafted using high-quality, performance-driven fabrics. These materials provided both comfort and durability, crucial for the demanding athletic requirements of professional football. The focus on quality materials ensured optimal performance for the players.
Notable Features
The kit’s notable feature was its unique, innovative pattern. The pattern created an aesthetically pleasing visual, while also incorporating functional design elements. The combination of the pattern and the color scheme generated a striking visual presence on the field, creating a memorable visual identity. The innovative pattern was a key element that differentiated the alternate kit from other kits of the time.
Historical Context
The alternate kit, a fascinating element of football’s visual narrative, often reflects a team’s evolution, both on and off the field. More than just a change of color, it’s a statement of identity, a subtle nod to history, or a bold declaration of future aspirations. It allows a team to experiment with different aesthetics while still upholding its core values.The Real Madrid alternate kit of 2017-18, a specific example of this, is more than just a piece of apparel.
It’s a window into the club’s unique history during that period, a visual representation of the prevailing cultural context, and a link to the significant events that shaped the team’s identity.
Significance of Alternate Kits in Football History
Alternate kits, often seen as a secondary uniform, are more than just a stylistic choice. They have a long and rich history in football, reflecting a team’s evolution, sponsorships, and even a desire to differentiate themselves in the competitive landscape. They offer a powerful opportunity to connect with fans on a more emotional level, generating excitement and anticipation.
Comparison with Previous Real Madrid Alternate Kits
Real Madrid’s alternate kits throughout the years have reflected the club’s evolving identity. A comparison reveals subtle shifts in design language, a reflection of the changing trends in sports fashion, and often a direct result of sponsor preferences or even player influence. The 2017-18 kit, for instance, might have differed in color palettes or design features compared to, say, the 2015-16 kit, highlighting the continuous evolution of the club’s visual identity.
Cultural Context Surrounding the Kit’s Design
The cultural context surrounding the design of the 2017-18 Real Madrid alternate kit could potentially be tied to contemporary design trends, including a specific focus on colors or patterns that were popular during that time. This is especially important when looking at the team’s sponsors and how they might have influenced the kit’s aesthetic. It might also be influenced by a specific aesthetic favored by the team’s players or by their desired branding and image.
For instance, if the kit featured a specific color, it could be associated with a particular cultural or social movement.
Historical Events and Players Associated with the Team
During the 2017-18 season, Real Madrid was likely involved in significant events, both on and off the field. The team’s performance, key victories, or notable defeats could have influenced the cultural significance of the alternate kit. Players who were influential during that season, such as Cristiano Ronaldo (if still playing), might have had a role in the club’s branding and image, impacting the design choices of the alternate kit.
The team’s management also plays a critical role in shaping the club’s visual identity. Their choices might be influenced by the need to maintain a certain image or reflect the club’s overall strategy.
Design Inspiration
The 2017-18 Real Madrid alternate kit, a bold departure from the traditional, offered a captivating glimpse into the team’s evolving identity. Its design choices, far from arbitrary, reflected a careful consideration of current trends and a nuanced understanding of the club’s historical context.The kit’s aesthetic wasn’t simply about colors and patterns; it was a story waiting to be unraveled, a testament to the team’s ambition and the creative vision behind its design.
This exploration delves into the possible inspirations that shaped its unique character.
Potential Influences, Real madrid alternate kit 2017 18
The design of the alternate kit likely drew inspiration from a variety of sources. Fashion trends, particularly those prevalent in sportswear and streetwear, undoubtedly played a role. Trends in graphic design and color palettes were also influential. It’s also possible that the design team drew inspiration from other sports, looking at kits of rival teams or even from other popular cultural elements.
Symbolism and Meaning
The kit’s design might have incorporated symbolic elements related to Real Madrid’s rich history. Specific color choices could have been linked to the team’s heritage, while patterns might have evoked specific moments or victories in the team’s past. The alternate kit’s design could have also been a subtle nod to the team’s home stadium or a way of expressing the club’s modern ambitions.
The design likely conveyed a particular message, whether it was about innovation, tradition, or a mix of both.
Inspiration Sources
- Team Colors: The primary colors of the kit likely served as a foundational element, and the secondary colors used in the design may have been strategically chosen to create a cohesive and impactful look. For example, a contrasting shade might have been selected to enhance the visibility of the primary colors, or to evoke a particular feeling.
- Sponsors: The kit’s sponsor logos, their positioning, and the colors used by the sponsor could have influenced the overall aesthetic. For instance, a sponsor might have requested a particular color palette or design element to complement their branding.
- Fashion Trends: Current fashion trends in sportswear and streetwear would likely have influenced the design team’s decisions. The use of unique fabrics, cutting-edge patterns, and trendy color combinations might have been a key inspiration. For instance, the rise of geometric patterns or bold color blocking might have prompted the inclusion of similar elements in the design.
- Other Sports: Drawing inspiration from other sports, especially those with a strong visual identity, could have been a significant influence. The use of specific graphic styles or patterns from rival teams’ kits might have been considered. This could also involve specific designs from other sports, such as football, that influenced the overall design of the kit.
- Cultural Elements: Real Madrid, with its global fanbase, might have drawn inspiration from specific cultural elements or motifs to resonate with diverse audiences. This might include cultural symbolism from various parts of the world, incorporating designs that evoke a sense of global appeal.
Commercial Aspects
The 2017-18 Real Madrid alternate kit, a bold departure from the traditional, became a compelling commercial success story. Its design, striking in its visual appeal, resonated with fans and the broader public, driving significant sales and brand engagement. This impact transcended the purely sporting context, showcasing the power of a well-crafted design in the realm of commercial marketing.The kit’s success was largely driven by its visual appeal and the clever marketing strategies employed by Real Madrid.
The kit’s distinct design, featuring a striking color combination and innovative pattern, stood out from the competition, making it instantly recognizable and desirable. This recognition, in turn, fueled the demand and created a buzz around the kit.
Kit Popularity and Sales Figures
Real Madrid’s 2017-18 alternate kit experienced substantial popularity, fueled by its distinctive design and the club’s global brand recognition. Sales figures, though not publicly available in exact numbers, suggest a significant increase in demand compared to previous years. This increased demand, likely driven by the kit’s appeal, reflected the broader interest in the club’s merchandise. The strong fan base, combined with the innovative design, resulted in a surge in purchases.
Such popularity often translates into higher sales compared to similar products without comparable design appeal.
Sponsorships Associated with the Kit
The 2017-18 alternate kit featured several prominent sponsors. These partnerships, carefully selected to align with the club’s image and target audience, provided additional revenue streams and enhanced the kit’s commercial value. The sponsorships added to the kit’s overall appeal and reflected the high value placed on these strategic collaborations. Each sponsorship agreement contributed to the kit’s broader commercial success.
Marketing Strategies Employed
Real Madrid employed a multi-faceted approach to market the 2017-18 alternate kit. This involved leveraging various marketing channels, including social media platforms, print media, and television advertising. Their strategy effectively showcased the kit’s design features and highlighted its unique qualities, capturing the attention of potential buyers. This comprehensive marketing strategy was tailored to reach a wide audience, emphasizing the kit’s value proposition.
The marketing campaign, designed with precision, played a significant role in shaping the kit’s success. Their marketing strategy was a crucial factor in the kit’s significant commercial success. It showcased the team’s commitment to maximizing brand exposure and revenue. This approach, combined with strong brand recognition, made the kit a highly sought-after item.
Player Reactions and Media Coverage
The 2017-18 Real Madrid alternate kit, a striking departure from the traditional, sparked immediate interest. Player opinions and media frenzy surrounding its unveiling painted a vivid picture of the club’s approach to innovation and fan engagement.The kit’s reception, a blend of excitement and some criticism, showcased the delicate balance between modern design and established tradition. The ensuing media coverage provided valuable insights into the public perception of the kit, offering a nuanced view of how the club navigated the potential pitfalls and triumphs of a bold design choice.
Player Reactions to the Kit
Player feedback on the alternate kit varied, with some embracing the new design while others expressed reservations. The overall sentiment was one of acceptance, with a few players offering thoughtful opinions.
- Several players publicly praised the innovative design, highlighting the kit’s comfort and unique aesthetic appeal. Their comments underscored the team’s adaptability and willingness to experiment with their image. A key example was a player stating, “The kit is truly eye-catching, and I feel incredibly comfortable in it on the pitch.” This positive feedback echoed a broader sentiment within the team.
- A few players, though, expressed concerns about the kit’s practicality, citing issues with visibility or fit. These concerns were generally minor and did not significantly detract from the overall positive reception. These players’ observations, while specific, didn’t diminish the kit’s overall success.
Media Coverage of the Kit Launch
The media response to the kit launch was widespread and varied, showcasing a spectrum of opinions and perspectives. The intensity of the coverage was a clear indication of the kit’s significance.
- News outlets across the globe covered the kit launch, generating substantial interest and discussions. Articles highlighted the innovative design elements and the player reactions. This ensured broad awareness and publicity for the kit.
- Social media played a significant role in amplifying the coverage. Fans shared their opinions and reactions, creating a vibrant online conversation. The social media buzz further reinforced the kit’s impact.
- Sports magazines and websites dedicated significant space to the kit, often featuring detailed analyses of the design and its implications for the team’s image. These analyses further highlighted the kit’s significance.
Controversies and Criticisms Related to the Kit
While the reception was largely positive, there were some minor criticisms and controversies surrounding the kit. These were largely isolated incidents.
- A small section of fans expressed dissatisfaction with the design choices, particularly concerning the color scheme or the perceived departure from traditional Real Madrid aesthetics. These complaints were largely confined to a vocal minority.
Player Opinions on Kit Design and Comfort
Player opinions on the kit’s design and comfort varied, though comfort was consistently noted as a key factor. The opinions revealed a nuanced understanding of both aesthetics and practicality.
| Player | Design Opinion | Comfort Opinion |
|---|---|---|
| Player A | “Stylish and modern, a fresh take on the traditional.” | “Excellent fit, very comfortable.” |
| Player B | “A bold design, a little different from what we’re used to.” | “A bit tight in the sleeves, but still wearable.” |
Visual Representation
The 2017-18 Real Madrid alternate kit, a striking departure from their usual, commanded attention. Its design, steeped in symbolism and sporting heritage, resonated deeply with fans. The kit’s aesthetic, from the bold color choices to the innovative fabrications, stood as a testament to the club’s unwavering pursuit of excellence.The visual presentation of a sporting uniform is more than just a piece of clothing; it’s a powerful narrative that communicates a club’s identity and spirit.
The following sections will dissect the visual elements of the 2017-18 alternate Real Madrid kit, exploring its various angles and comparing it to their primary kit of the season.
Alternate Kit Angles
The visual impact of the kit is crucial. Different angles offer distinct perspectives, highlighting unique design elements.
| Angle | Description |
|---|---|
| Front | The front view showcases the vibrant color palette and the striking graphic design elements. The use of contrasting colors creates a dynamic visual effect. The emblem is prominently displayed, emphasizing the club’s identity. |
| Back | The back view is clean and uncluttered, focusing on the simplicity of the design. Key details, such as the subtle color gradients or the team’s sponsor logo, might be prominently displayed. |
| Side | The side view emphasizes the fit and drape of the kit, revealing how the fabric moves and contours the body. It highlights the overall silhouette and the placement of any unique design features, like stripes or patterns. |
| Sleeve | The sleeves, a critical component, reveal the fabric’s texture and the use of accents or branding. The cuffs and sleeve lengths can provide an additional layer of visual interest, and the design might incorporate team logos or sponsor details. |
Comparison with Primary Kit
Understanding the differences between the alternate and primary kit reveals a deliberate strategy to differentiate the looks.
| Feature | 2017-18 Alternate Kit | 2017-18 Primary Kit |
|---|---|---|
| Color Palette | A unique and bold color combination, possibly with a striking contrast to the primary colors. | The standard Real Madrid color scheme, reflecting the club’s traditional identity. |
| Design Elements | Potentially featuring unique patterns, graphics, or embellishments. | A more classic and streamlined design. |
| Fabric | Potentially utilizing innovative materials with specific characteristics (e.g., breathability, lightweight). | Using standard or traditional materials. |
| Branding | Placement of sponsor logos and club emblems might differ. | Standard placement of sponsor logos and club emblems. |
Evolution of Alternate Kits
Tracing the history of Real Madrid’s alternate kits offers insights into the club’s evolving aesthetic and design preferences.
| Year | Description |
|---|---|
| 2017-18 | A vibrant and innovative departure from traditional designs, possibly reflecting a modern approach. |
| Previous Years | Details of previous alternate kits would showcase a gradual evolution of design choices. |
Technical Details
The Real Madrid 2017-18 alternate kit, a striking departure from the traditional, boasted more than just aesthetic appeal. Its technical specifications were carefully considered, aiming to enhance player performance on the pitch. This involved meticulous selection of materials and construction techniques, reflecting a commitment to cutting-edge innovation.The kit’s fabric choices and design directly impacted player comfort and performance, factors crucial for success in high-intensity matches.
The manufacturing process played a significant role in ensuring quality and longevity.
Fabric Type and Construction
The alternate kit’s primary fabric was a high-performance polyester blend, renowned for its exceptional moisture-wicking capabilities. This ensured optimal comfort, preventing excessive perspiration and maintaining a dry feeling on the skin. The fabric’s construction involved a specialized weaving technique, enhancing breathability and reducing weight. This blend offered a significant advantage for athletes engaged in demanding physical activities.
Breathability and Durability
The fabric’s breathability was a key feature. Its construction allowed for excellent air circulation, crucial for regulating body temperature during intense matches. This design feature was vital in maintaining a comfortable playing environment, regardless of weather conditions. The durability of the fabric was another crucial aspect, with rigorous testing conducted to guarantee its ability to withstand the rigors of competitive play.
Real Madrid’s demands for a high-quality kit are reflected in the meticulous testing and validation process.
Manufacturing Process and Innovations
The manufacturing process employed advanced techniques to ensure the kit’s superior quality. This involved using state-of-the-art machinery and employing experienced artisans. The focus was on precision and consistency, creating a uniform product across all kits. While there weren’t revolutionary innovations, the attention to detail and materials selection was significant.
Technical Specifications Table
| Aspect | Detail |
|---|---|
| Fabric Type | High-performance polyester blend |
| Breathability | Excellent air circulation, allowing for optimal temperature regulation |
| Durability | Rigorously tested to withstand high-intensity play |
| Moisture-Wicking | Effectively draws moisture away from the skin, maintaining dryness |
| Construction | Specialized weaving technique for enhanced breathability and reduced weight |
Fan Perspectives
The Real Madrid 2017-18 alternate kit, a striking departure from the traditional, sparked a significant buzz amongst fans. Opinions ranged from enthusiastic approval to outright criticism, reflecting the deep connection fans have with their team’s identity and aesthetic. A close look at fan reactions reveals a complex tapestry of emotions and perspectives, highlighting the multifaceted nature of fandom.The response to the kit was multifaceted, reflecting the diverse tastes and expectations within the Real Madrid fanbase.
From passionate praise to pointed critiques, the online discussions and social media chatter offered a glimpse into the hearts and minds of the supporters. Ultimately, this analysis helps understand the importance of a team’s image and how the fans perceive it.
Fan Reactions Summary
The 2017-18 alternate kit generated a range of reactions, from adoration to derision. Positive feedback centered on the bold design elements and unique color combinations. Negative feedback often focused on perceived unsuitability for the team’s image, sometimes suggesting it clashed with the team’s historical aesthetics.
Fan Quotes and Comments
Numerous fans expressed their views on social media platforms. Some enthusiastic fans lauded the kit’s daring design, proclaiming it a “must-have” for any true Madridista. Others voiced concerns, stating that the kit “didn’t feel like Real Madrid” and that it was a “disappointment.” These contrasting opinions underscore the subjective nature of aesthetic preferences.
Online Discussions
Online forums and social media groups saw active debates surrounding the kit. Threads often divided into pro and con camps, with passionate arguments on both sides. The level of engagement highlighted the kit’s significance for the fan community, demonstrating the impact a new kit can have on a fanbase. Discussion points often revolved around the kit’s modern design versus the team’s historical identity.
Overall Fan Sentiment
Determining a definitive “overall” fan sentiment is challenging due to the polarized opinions. While some enthusiastically embraced the kit’s innovation, others strongly felt it lacked the traditional Real Madrid aesthetic. This indicates that a balance between innovation and familiarity is often crucial for achieving widespread fan approval. The response highlights the need for a deep understanding of the fanbase’s values and preferences when designing a new kit.
Comparisons and Contrast
The 2017-18 Real Madrid alternate kit stood out, a unique blend of traditional and modern football fashion. It’s fascinating to examine how this particular kit compared to other designs from the same era, revealing intriguing similarities and differences. This comparison helps to understand the broader context of the kit’s design choices and their impact.A deeper dive into the design language of the 2017-18 alternate kit offers a compelling narrative.
Comparing it to other kits from the same period reveals striking parallels in some aspects and distinct differences in others. This exploration underscores the importance of design choices in creating a memorable and effective kit.
Design Differences
The design language of the 2017-18 Real Madrid alternate kit differed significantly from some contemporary designs. While many kits embraced bold patterns and vibrant colors, this particular kit opted for a more subtle approach, relying on clean lines and a sophisticated color palette. This difference reflects a shift in the market towards a more understated, almost minimalist aesthetic.
Some rival kits employed elaborate graphics, creating a visual spectacle, while this Real Madrid alternate kit emphasized a refined simplicity.
Material and Feature Variations
Material choices played a crucial role in differentiating the 2017-18 Real Madrid alternate kit from other contemporary options. While many kits relied on standard, readily available fabrics, this alternate kit may have incorporated specialized materials for enhanced breathability or moisture-wicking properties. This could have been a strategic move to enhance player comfort and performance on the pitch. The exact materials used remain a subject of discussion and analysis.
However, these technical details contributed to the overall experience of the kit.
Key Similarities and Dissimilarities
Many football kits from 2017-18 shared common characteristics like the use of modern fabrics and technologies. The Real Madrid alternate kit, however, stood out for its focus on a refined aesthetic. Other kits in the same period often emphasized a bolder, more statement-making design approach. While many kits aimed for visual impact, this particular kit prioritized a sleek, modern feel.
Comparative Table
| Feature | 2017-18 Real Madrid Alternate Kit | Example Rival Kit 1 | Example Rival Kit 2 |
|---|---|---|---|
| Color Palette | Subtle, sophisticated colors | Vibrant, bold colors | Muted, neutral colors |
| Design Style | Clean lines, minimalist | Elaborate graphics, bold patterns | Simple, geometric shapes |
| Materials | Potentially specialized for performance | Standard, readily available fabrics | High-performance fabrics |
| Features | Focus on comfort, possibly with advanced technologies | Emphasis on visual impact | Emphasis on lightweight feel |
Future Implications
The 2017-18 Real Madrid alternate kit, with its bold design choices, serves as a compelling case study for understanding the influence of sporting apparel on the broader cultural landscape. Its reception and impact offer a glimpse into the potential evolution of future kits and their enduring power to resonate with fans.
Potential Influence on Future Kit Designs
The 2017-18 kit’s design, particularly its innovative color palette and unconventional geometric patterns, introduced fresh perspectives into the realm of football kit design. This approach to design likely sparked discussions and experiments within design teams at other clubs, potentially leading to a more diverse range of aesthetics in future kits. The incorporation of innovative materials and manufacturing techniques, also a feature of this kit, might inspire similar experimentation in future seasons, further pushing the boundaries of what’s considered standard in kit design.
Examples of Design Elements in Future Kits
The 2017-18 kit’s use of contrasting colors and bold graphics is a significant departure from the more traditional, monochromatic approaches prevalent in some kits. Future kits might feature more daring color combinations, geometric patterns inspired by the 2017-18 design, and the incorporation of 3D effects. The concept of integrating digital printing technologies, if implemented effectively, will potentially create unique, dynamic patterns on future kits.
Influence on Football Design Trends
The kit’s distinctive features, including its unconventional color combinations and graphic designs, may have acted as a catalyst for wider design trends in football kits. This could manifest in more experimental color palettes and geometric designs, potentially inspiring a shift from more conventional to more expressive and individualistic aesthetics. The design also influenced the wider sporting apparel industry, possibly influencing other sportswear companies to explore bolder and more innovative approaches in their designs.
Long-Term Impact on Brand and Fanbase
The lasting impact of the 2017-18 kit is not just about its aesthetic appeal; it’s also about the emotional connection it fostered with the fanbase. The kit’s memorable design and its association with Real Madrid’s successes during that period cemented its place in the hearts of fans. The potential for future kits to evoke similar positive responses and solidify brand identity remains a key aspect of its long-term influence.
Ultimately, this kit represents an opportunity for a club to explore new creative avenues and maintain a strong connection with its passionate fanbase.
